Kering appoints de Sarno as Gucci creative director

Kering appoints de Sarno as Gucci creative director

Kering appoints de Sarno as Gucci creative director By Reuters

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(C) Reuters. A Gucci sign is seen outside a shop in Paris, France, January 27, 2023. REUTERS/Sarah Meyssonnier/Files

PARIS (Reuters) – French luxury giant Kering (EPA:PRTP) appointed Sabato de Sarno as creative director of its star brand Gucci, it said on Saturday.

De Sarno began his career at Prada (OTC:PRDSY) in 2005, moving to Dolce & Gabbana, before joining Valentino in 2009, where he held several positions before being appointed fashion director overseeing both men’s and women’s collections.

At Gucci, he will be tasked with reviving the fortunes of a brand that, after stellar growth between 2015 and 2019, has been losing momentum in recent years.

Creative director Alessandro Michele left abruptly in November after seven years in the job, following tensions between with Kering’s top management, sources told Reuters.

Kering appoints de Sarno as Gucci creative director

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